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Book Review – Launch by Michael Stelzner (COMP!)
A lot of people think my favourite kind of delivery is when Mum sends me a parcel of fresh fish, but there’s nothing like the buzz I get when the latest social media book arrives on my desk (yes...
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Book Review – The Tao Of Twitter by Mark Schaefer (Win!)
There are many guides to the use of Twitter on the market, but most of them don’t take a hint from one of the fundamental rules of Twitter – keep it short! The Tao of Twitter is 100 pages of sharp copy...
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Book Review – ‘No Bullshit Social Media’ by Jason Falls & Erik Deckers
Everyone knows how valuable a marketing tool Social Media is right? Wrong! There are still hundreds of thousands of business owners out there using all sorts of excuses not to implement a Social Media...
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Book Review – The Lean Startup by Eric Ries
I’m going to save you 5 minutes. The Lean Startup is a book everyone should read so get a copy now and get reading that instead of the rest of this post. Need more convincing? Well best start with a...
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Book Review – Little Bets by Peter Sims
When you think of Steve Jobs, what comes to mind? The billion dollar ideas of Apple are surely the answer for most of us. In the same way, when you think of Jeff Bezos, the goliath that is Amazon is...
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Book Review – ROI (Return on Influence) by Mark W. Schaefer
Oh no. I’ve opened the parcel containing the latest book from marketing mastermind, Mark Schaefer, only to be faced with something rather nasty. ‘What?!?’ I hear you say? A nasty little Klout logo,...
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Review: Born to Blog by Mark W. Schaefer and Stanford A. Smith
Any book that comes with a tagline from Copyblogger Media’s CEO, Brian Clark, is a book worth picking up for a Social Penguin: “This book shows how anyone can harness the power of blogging to create...
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